May 13, 2014 by Hayden Shumsky
Filed under Admission Tips, Application Process
Lots of students and parents are bemused by the beautiful and complex websites that colleges and universities offer. Many college websites are plagued by information and image overload, perhaps as a specific marketing strategy aimed at capturing a viewer’s attention immediately. American colleges spend beaucoup dollars researching the behavior of website visitors and focus much of their marketing muscle on creating an image of prestige and abundance with pictures of impressive facilities, student success stories, and faculty achievements. However, all of this information and imagery does not tell one about what actually happens to real students at this particular college or university. Fortunately, your friends at NACAC, the National Association for College Admission Counseling, have shared some insights about how to get to the most relevant and unofficial information about student and alumni experiences.
From NACAC.ORG:
These excellent tips will help you cut through the sophisticated and polished marketing message and allow you to get right to the heart of the most important information about a prospective school. One more important tip: check out the major plans and course offerings for your prospective majors. This will give you important details about your academic experience at this prospective college. Remember that majors vary from school to school in their emphasis and their required coursework. Happy Researching!
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